/* Vishnu Priya Jewellery case study imported from the supplied standalone design. */

.vpj-case {
  --ink: #090909;
  --paper: #ffffff;
  --soft: #f4f3ef;
  --udm: #41179e;
  --case: #073d29;
  --case-deep: #052d20;
  --gold: #b7a326;
  --warm: #b5792b;
  --ivory: #f2eee2;
  --muted: #686a6d;
  --line: rgba(9, 9, 9, 0.17);
  --pad: clamp(1.25rem, 3.2vw, 4.25rem);
  --radius: clamp(1rem, 1.8vw, 1.65rem);
  --ease: cubic-bezier(0.2, 0.75, 0.25, 1);
}

.vpj-case * {
  box-sizing: border-box;
}

.vpj-case {
  scroll-behavior: smooth;
  background: var(--paper);
}

.vpj-case {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Arial, Helvetica, sans-serif;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

.vpj-case a {
  color: inherit;
  text-decoration: none;
}

.vpj-case button,
.vpj-case a {
  -webkit-tap-highlight-color: transparent;
}

.vpj-case img {
  display: block;
  max-width: 100%;
}

.vpj-case ::selection {
  background: var(--case);
  color: white;
}

.vpj-case .shell {
  width: 100%;
  padding-inline: var(--pad);
}

.vpj-case .page-noise {
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 99;
  opacity: 0.018;
  background-image: url("../images/tamil-paal/page-noise.svg");
  mix-blend-mode: multiply;
}

.vpj-case .topbar {
  position: fixed;
  z-index: 50;
  left: 0;
  right: 0;
  top: 0;
  height: 82px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding-inline: var(--pad);
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid transparent;
  transition:
    border-color 0.25s ease,
    background 0.25s ease;
}

.vpj-case .topbar.is-scrolled {
  border-color: var(--line);
}

.vpj-case .brand {
  display: inline-flex;
  align-items: center;
  width: clamp(190px, 18vw, 250px);
}

.vpj-case .brand img {
  width: 100%;
  height: auto;
}

.vpj-case .nav {
  display: flex;
  gap: 2rem;
  align-items: center;
  font-size: 0.77rem;
  text-transform: uppercase;
  letter-spacing: 0.11em;
  font-weight: 700;
}

.vpj-case .nav a {
  position: relative;
}

.vpj-case .nav a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -0.45rem;
  width: 100%;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 0.35s var(--ease);
}

.vpj-case .nav a:hover::after,
.vpj-case .nav a[aria-current="page"]::after {
  transform: scaleX(1);
  transform-origin: left;
}

.vpj-case .top-cta {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  font-size: 0.78rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}

.vpj-case .dot {
  width: 0.62rem;
  height: 0.62rem;
  border-radius: 50%;
  background: var(--udm);
  box-shadow: 0 0 0 0 rgba(65, 23, 158, 0.35);
  animation: pulse 2.2s infinite;
}

@keyframes pulse {
  70% {
    box-shadow: 0 0 0 10px rgba(65, 23, 158, 0);
  }

  100% {
    box-shadow: 0 0 0 0 rgba(65, 23, 158, 0);
  }
}

.vpj-case .menu-toggle {
  display: none;
  border: 0;
  background: none;
  padding: 0.5rem 0;
  font: inherit;
  font-weight: 800;
}

.vpj-case .hero {
  min-height: 100svh;
  padding-top: 100px;
  padding-bottom: 4rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .eyebrow {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  align-items: center;
  /* padding-top: 1.2rem; */
  margin: 0;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  font-weight: 800;
}

.vpj-case .eyebrow span:last-child {
  color: var(--muted);
}

.vpj-case .hero-copy {
  padding-block: clamp(1rem, 1vw, 0.5rem);
}

.vpj-case .hero h1 {
  margin: 0;
  max-width: 1500px;
  font-size: clamp(3.8rem, 7.7vw, 6.8rem);
  line-height: 0.84 !important;
  letter-spacing: -0.079em;
  font-weight: 900;
}

.vpj-case .hero h1 .line {
  display: block;
  overflow: hidden;
  padding-bottom: 0.1em;
}

.vpj-case .hero h1 .line > span {
  display: block;
  transform: translateY(110%);
  animation: rise 0.95s var(--ease) forwards;
}

.vpj-case .hero h1 .line:nth-child(2) > span {
  animation-delay: 0.12s;
}

.vpj-case .hero h1 .line:nth-child(3) > span {
  animation-delay: 0.24s;
}

@keyframes rise {
  to {
    transform: translateY(0);
  }
}

.vpj-case .hero h1 em {
  font-style: normal;
  color: var(--case);
}

.vpj-case .hero-bottom {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: clamp(2rem, 6vw, 8rem);
  align-items: end;
  border-top: 1px solid var(--ink);
  padding-top: 1.3rem;
}

.vpj-case .hero-thesis {
  margin: 0;
  max-width: 820px;
  font-size: clamp(1.35rem, 2.5vw, 2.8rem);
  line-height: 1.06;
  letter-spacing: -0.044em;
  font-weight: 700;
}

.vpj-case .project-meta {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem 2rem;
}

.vpj-case .meta-item {
  border-top: 1px solid var(--line);
  padding-top: 0.75rem;
}

.vpj-case .meta-item span {
  display: block;
  margin-bottom: 0.25rem;
  font-size: 0.66rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--muted);
  font-weight: 800;
}

.vpj-case .meta-item b {
  font-size: 0.94rem;
}

.vpj-case .hero-art {
  padding-inline: var(--pad);
  padding-bottom: var(--pad);
}

.vpj-case .hero-frame {
  position: relative;
  overflow: hidden;
  border-radius: var(--radius);
  background: #2a211b;
  box-shadow: 0 1px 0 rgba(0, 0, 0, 0.08);
}

.vpj-case .hero-frame img {
  width: 100%;
  height: auto;
  transform: scale(1.005);
}

.vpj-case .scroll-note {
  position: absolute;
  right: 1rem;
  bottom: 1rem;
  background: white;
  border-radius: 999px;
  padding: 0.65rem 0.9rem;
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 800;
}

.vpj-case .section {
  padding-block: clamp(6rem, 8vw, 4rem);
}

.vpj-case .section-head {
  display: grid;
  grid-template-columns: 0.48fr 1.52fr;
  gap: clamp(2rem, 7vw, 8rem);
  align-items: start;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}

.vpj-case .kicker {
  margin: 0;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  font-weight: 800;
  color: var(--case);
}

.vpj-case .section-title {
  margin: 0;
  font-size: clamp(3rem, 7.1vw, 8.2rem);
  line-height: 0.89;
  letter-spacing: -0.067em;
  font-weight: 850;
}

.vpj-case .section-title span {
  color: var(--case);
}

.vpj-case .copy-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  border-top: 1px solid var(--ink);
  padding-top: 1.4rem;
}

.vpj-case .copy-grid p {
  margin: 0;
  font-size: clamp(1.05rem, 1.45vw, 1.35rem);
  line-height: 1.55;
  color: var(--muted);
}

.vpj-case .copy-grid strong {
  color: var(--ink);
}

.vpj-case .problem-line {
  margin-top: clamp(3rem, 3vw, 2rem);
  padding-top: 1.6rem;
  border-top: 1px solid var(--line);
  font-size: clamp(2.7rem, 6.1vw, 7.1rem);
  line-height: 0.91;
  letter-spacing: -0.065em;
  font-weight: 850;
}

.vpj-case .problem-line em {
  font-style: normal;
  color: var(--case);
}

.vpj-case .image-band {
  padding-inline: var(--pad);
  padding-bottom: clamp(5rem, 10vw, 10rem);
}

.vpj-case .image-card {
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--soft);
  border: 1px solid rgba(9, 9, 9, 0.08);
}

.vpj-case .image-card img {
  width: 100%;
  height: auto;
}

.vpj-case .image-caption {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  padding: 1rem 0.2rem 0;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 800;
  color: var(--muted);
}

.vpj-case .insight {
  position: relative;
  overflow: hidden;
  background: var(--case);
  color: white;
}

.vpj-case .insight::before {
  content: "";
  position: absolute;
  width: 50vw;
  aspect-ratio: 1;
  border-radius: 50%;
  right: -20vw;
  top: -25vw;
  border: 1px solid rgba(255, 255, 255, 0.25);
}

.vpj-case .insight-grid {
  display: grid;
  grid-template-columns: 0.7fr 1.5fr;
  gap: clamp(2rem, 7vw, 8rem);
  align-items: start;
  position: relative;
  z-index: 1;
}

.vpj-case .insight-index {
  position: sticky;
  top: 120px;
  width: clamp(150px, 17vw, 235px);
  aspect-ratio: 1;
  border: 1px solid rgba(255, 255, 255, 0.5);
  border-radius: 50%;
  display: grid;
  place-items: center;
  text-align: center;
  text-transform: uppercase;
  font-size: 0.72rem;
  line-height: 1.5;
  letter-spacing: 0.12em;
}

.vpj-case .insight-index strong {
  display: block;
  font-size: clamp(3rem, 6vw, 6.5rem);
  line-height: 0.8;
  letter-spacing: -0.08em;
  color: var(--gold);
}

.vpj-case .insight h2 {
  margin: 0;
  font-size: clamp(3.2rem, 6.9vw, 7.8rem);
  line-height: 0.89;
  letter-spacing: -0.066em;
}

.vpj-case .insight h2 em {
  font-style: normal;
  color: var(--gold);
}

.vpj-case .insight-copy {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  border-top: 1px solid rgba(255, 255, 255, 0.5);
  padding-top: 1.4rem;
  margin-top: 2.5rem;
}

.vpj-case .insight-copy p {
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: clamp(1.05rem, 1.45vw, 1.35rem);
  line-height: 1.55;
}

.vpj-case .insight-copy strong {
  color: white;
}

.vpj-case .challenge-layout {
  display: grid;
  grid-template-columns: 0.62fr 1.38fr;
  gap: clamp(2rem, 7vw, 8rem);
  align-items: start;
}

.vpj-case .sticky-copy {
  position: sticky;
  top: 120px;
}

.vpj-case .sticky-copy h2 {
  margin: 0.8rem 0 1.4rem;
  font-size: clamp(2.8rem, 5.5vw, 6.3rem);
  line-height: 0.92;
  letter-spacing: -0.061em;
}

.vpj-case .sticky-copy p {
  margin: 0;
  color: var(--muted);
  font-size: clamp(1.05rem, 1.35vw, 1.25rem);
  line-height: 1.55;
  max-width: 560px;
}

.vpj-case .stack {
  display: grid;
  gap: clamp(1.5rem, 3vw, 3rem);
}

.vpj-case .stack .image-card {
  background: white;
}

.vpj-case .quote-block {
  padding-block: clamp(5rem, 9vw, 9rem);
  background: var(--ivory);
}

.vpj-case .quote-block p {
  margin: 0;
  max-width: 1500px;
  font-size: clamp(3.1rem, 7.7vw, 9rem);
  line-height: 0.87;
  letter-spacing: -0.073em;
  font-weight: 850;
}

.vpj-case .quote-block p span {
  color: var(--case);
}

.vpj-case .identity {
  background: #f5f4ef;
}

.vpj-case .system-points {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--ink);
  margin-top: 2.7rem;
}

.vpj-case .system-point {
  min-height: 230px;
  padding: 1.2rem 1.2rem 1.5rem 0;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .system-point:not(:first-child) {
  padding-left: 1.2rem;
}

.vpj-case .system-point:last-child {
  border-right: 0;
}

.vpj-case .system-point span {
  font-size: 0.68rem;
  letter-spacing: 0.11em;
  font-weight: 800;
  color: var(--case);
}

.vpj-case .system-point h3 {
  margin: auto 0 0;
  font-size: clamp(1.45rem, 2.45vw, 3rem);
  line-height: 0.95;
  letter-spacing: -0.048em;
}

.vpj-case .gallery {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: clamp(0.75rem, 1.5vw, 1.4rem);
}

.vpj-case .gallery figure {
  margin: 0;
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--soft);
}

.vpj-case .gallery img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.vpj-case .gallery .wide {
  grid-column: span 12;
  aspect-ratio: 16/9;
}

.vpj-case .gallery .half {
  grid-column: span 6;
  aspect-ratio: 16/10;
}

.vpj-case .gallery .third {
  grid-column: span 4;
  aspect-ratio: 4/3;
}

.vpj-case .touchpoint-head {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  align-items: flex-end;
  margin-bottom: 2rem;
}

.vpj-case .touchpoint-head h2 {
  margin: 0;
  max-width: 1100px;
  font-size: clamp(3.1rem, 6.9vw, 7.8rem);
  line-height: 0.89;
  letter-spacing: -0.067em;
}

.vpj-case .touchpoint-head p {
  margin: 0;
  max-width: 430px;
  color: var(--muted);
  font-size: 1.05rem;
  line-height: 1.5;
}

.vpj-case .portfolio {
  background: var(--case-deep);
  color: white;
}

.vpj-case .portfolio .kicker {
  color: var(--gold);
}

.vpj-case .portfolio .section-title span {
  color: var(--gold);
}

.vpj-case .portfolio .copy-grid {
  border-color: rgba(255, 255, 255, 0.6);
}

.vpj-case .portfolio .copy-grid p {
  color: rgba(255, 255, 255, 0.7);
}

.vpj-case .portfolio .copy-grid strong {
  color: white;
}

.vpj-case .portfolio-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(1rem, 2vw, 2rem);
  margin-top: clamp(3rem, 5vw, 5rem);
}

.vpj-case .portfolio-card {
  position: relative;
  overflow: hidden;
  border-radius: var(--radius);
  background: #173c2e;
}

.vpj-case .portfolio-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  aspect-ratio: 16/10;
  transition: transform 0.8s var(--ease);
}

.vpj-case .portfolio-card:hover img {
  transform: scale(1.025);
}

.vpj-case .portfolio-card figcaption {
  position: absolute;
  left: 1rem;
  right: 1rem;
  bottom: 1rem;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  color: white;
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 800;
  text-shadow: 0 1px 12px rgba(0, 0, 0, 0.45);
}

.vpj-case .campaign-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(1rem, 2vw, 2rem);
}

.vpj-case .campaign-grid .image-card:nth-child(3) {
  grid-column: 1/-1;
}

.vpj-case .results {
  background: var(--case);
  color: white;
}

.vpj-case .results-intro {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  align-items: flex-end;
  margin-bottom: 3rem;
}

.vpj-case .results-intro h2 {
  margin: 0;
  max-width: 1100px;
  font-size: clamp(3.1rem, 6.9vw, 7.8rem);
  line-height: 0.89;
  letter-spacing: -0.067em;
}

.vpj-case .results-intro h2 span {
  color: var(--gold);
}

.vpj-case .results-intro p {
  margin: 0;
  max-width: 420px;
  color: rgba(255, 255, 255, 0.72);
  line-height: 1.5;
}

.vpj-case .metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.5);
}

.vpj-case .metric {
  min-height: 310px;
  padding: 1.5rem 1.5rem 1.8rem 0;
  border-right: 1px solid rgba(255, 255, 255, 0.3);
  border-bottom: 1px solid rgba(255, 255, 255, 0.3);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .metric:nth-child(3n) {
  border-right: 0;
  padding-left: 1.5rem;
}

.vpj-case .metric:nth-child(3n + 2) {
  padding-left: 1.5rem;
}

.vpj-case .metric strong {
  font-size: clamp(3.8rem, 7.5vw, 8.5rem);
  line-height: 0.82;
  letter-spacing: -0.078em;
  color: var(--gold);
}

.vpj-case .metric p {
  margin: 0;
  max-width: 285px;
  font-size: clamp(1.1rem, 1.8vw, 1.65rem);
  line-height: 1.08;
  letter-spacing: -0.025em;
}

.vpj-case .closing {
  min-height: 82svh;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding-block: clamp(5rem, 9vw, 8rem) 2rem;
}

.vpj-case .closing-top {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 2rem;
  border-top: 1px solid var(--ink);
  padding-top: 1rem;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-weight: 800;
}

.vpj-case .closing-top .brand-tagline,
.vpj-case .closing-top .brands-reforged {
  font-size: 0.85rem;
  letter-spacing: -0.01em;
}

.vpj-case .closing h2 {
  margin: 2rem 0 0;
  max-width: 1500px;
  font-size: clamp(3.8rem, 10vw, 11.3rem);
  line-height: 1.04;
  letter-spacing: -0.082em;
}

.vpj-case .closing h2 span {
  color: var(--case);
}

.vpj-case .closing-bottom {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: end;
}

.vpj-case .closing-bottom p {
  margin: 0;
  max-width: 720px;
  color: var(--muted);
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  line-height: 1.5;
}

.vpj-case .next-button {
  width: clamp(110px, 12vw, 170px);
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--ink);
  color: white;
  display: grid;
  place-items: center;
  text-align: center;
  text-transform: uppercase;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  font-weight: 800;
  transition:
    transform 0.35s var(--ease),
    background 0.35s ease;
}

.vpj-case .next-button:hover {
  transform: rotate(-7deg) scale(1.04);
  background: var(--udm);
}

.vpj-case footer {
  border-top: 1px solid var(--line);
  padding-block: 2rem 1.6rem;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 1rem;
  align-items: center;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 700;
}

.vpj-case footer .brand {
  width: clamp(185px, 17vw, 235px);
}

.vpj-case footer .socials {
  display: flex;
  gap: 1.25rem;
}

.vpj-case footer .copy {
  justify-self: end;
  color: var(--muted);
}

.vpj-case .reveal {
  opacity: 0;
  transform: translateY(36px);
  transition:
    opacity 0.85s var(--ease),
    transform 0.85s var(--ease);
}

.vpj-case .reveal.in {
  opacity: 1;
  transform: translateY(0);
}

.vpj-case .paradox {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(1rem, 2vw, 2rem);
  margin-top: clamp(3rem, 6vw, 6rem);
}

.vpj-case .paradox-panel {
  border-radius: var(--radius);
  padding: clamp(1.25rem, 2.8vw, 2.8rem);
  min-height: clamp(380px, 38vw, 620px);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .paradox-panel.truth {
  background: var(--case);
  color: white;
}

.vpj-case .paradox-panel.belief {
  background: var(--ivory);
  color: var(--ink);
}

.vpj-case .paradox-label {
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  font-weight: 800;
  opacity: 0.72;
}

.vpj-case .paradox-panel h3 {
  margin: 1rem 0 2rem;
  font-size: clamp(2.25rem, 4.5vw, 5.6rem);
  line-height: 0.92;
  letter-spacing: -0.06em;
}

.vpj-case .paradox-list {
  display: grid;
  gap: 0.7rem;
}

.vpj-case .paradox-row {
  display: flex;
  justify-content: space-between;
  gap: 1.5rem;
  align-items: flex-end;
  padding-top: 0.8rem;
  border-top: 1px solid currentColor;
}

.vpj-case .paradox-row span {
  font-size: 0.77rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  font-weight: 800;
  opacity: 0.66;
}

.vpj-case .paradox-row strong {
  max-width: 60%;
  text-align: right;
  font-size: clamp(1rem, 1.55vw, 1.4rem);
  line-height: 1.15;
}

.vpj-case .diagnosis-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(1rem, 2vw, 2rem);
  margin-top: clamp(3rem, 5vw, 5rem);
}

.vpj-case .diagnosis-card {
  min-height: clamp(320px, 31vw, 520px);
  padding: clamp(1.2rem, 2.4vw, 2.3rem);
  border: 1px solid rgba(255, 255, 255, 0.35);
  border-radius: var(--radius);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .diagnosis-card span {
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-weight: 800;
  color: var(--gold);
}

.vpj-case .diagnosis-card h3 {
  margin: auto 0 1rem;
  font-size: clamp(2rem, 3.4vw, 4.1rem);
  line-height: 0.94;
  letter-spacing: -0.055em;
}

.vpj-case .diagnosis-card p {
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 1rem;
  line-height: 1.48;
}

.vpj-case .position {
  background: var(--gold);
  color: var(--case-deep);
  padding-block: clamp(6rem, 8vw, 4rem);
}

.vpj-case .position .position-label {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-weight: 900;
}

.vpj-case .position blockquote {
  margin: clamp(1rem, 2vw, 1rem) 0 0;
  max-width: 1550px;
  font-size: clamp(3.4rem, 8.2vw, 9.5rem);
  line-height: 0.87;
  letter-spacing: -0.074em;
  font-weight: 900;
}

.vpj-case .position blockquote em {
  font-style: normal;
  color: white;
}

.vpj-case .audience-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--ink);
  margin-top: clamp(3rem, 5vw, 5rem);
}

.vpj-case .audience-card {
  min-height: 290px;
  padding: 1.3rem 1.3rem 1.6rem 0;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .audience-card:not(:first-child) {
  padding-left: 1.3rem;
}

.vpj-case .audience-card:last-child {
  border-right: 0;
}

.vpj-case .audience-card span {
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-weight: 900;
  color: var(--case);
}

.vpj-case .audience-card h3 {
  margin: auto 0 1rem;
  font-size: clamp(1.65rem, 2.6vw, 3.2rem);
  line-height: 0.95;
  letter-spacing: -0.05em;
}

.vpj-case .audience-card p {
  margin: 0;
  color: var(--muted);
  line-height: 1.45;
}

.vpj-case .campaign-proof {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(1rem, 2vw, 2rem);
  align-items: stretch;
  margin-top: clamp(2rem, 4vw, 4rem);
}

.vpj-case .campaign-proof figure {
  margin: 0;
}

.vpj-case .campaign-proof .image-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.vpj-case .proof-card {
  border-radius: var(--radius);
  background: var(--case);
  color: white;
  padding: clamp(1.4rem, 3vw, 3rem);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .proof-card .small {
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  font-weight: 900;
  color: var(--gold);
}

.vpj-case .proof-card h3 {
  margin: 2rem 0;
  font-size: clamp(3rem, 6vw, 7rem);
  line-height: 0.86;
  letter-spacing: -0.07em;
}

.vpj-case .proof-card h3 span {
  display: block;
  color: var(--gold);
}

.vpj-case .proof-card p {
  margin: 0;
  max-width: 620px;
  color: rgba(255, 255, 255, 0.74);
  font-size: clamp(1rem, 1.35vw, 1.2rem);
  line-height: 1.5;
}

.vpj-case .shift-band {
  background: var(--ivory);
  padding-block: clamp(5rem, 9vw, 9rem);
}

.vpj-case .shift-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(2rem, 7vw, 8rem);
  align-items: start;
}

.vpj-case .shift-grid .shift-stat {
  position: sticky;
  top: 120px;
  font-size: clamp(5rem, 12vw, 13rem);
  line-height: 0.75;
  letter-spacing: -0.085em;
  font-weight: 900;
  color: var(--case);
}

.vpj-case .shift-copy h2 {
  margin: 0;
  font-size: clamp(3rem, 6.8vw, 7.8rem);
  line-height: 0.89;
  letter-spacing: -0.067em;
}

.vpj-case .shift-copy p {
  margin: 2rem 0 0;
  max-width: 800px;
  color: var(--muted);
  font-size: clamp(1.05rem, 1.5vw, 1.35rem);
  line-height: 1.55;
}

.vpj-case .learning-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
  margin-top: clamp(3rem, 6vw, 6rem);
}

.vpj-case .learning {
  min-height: 260px;
  padding: 1.3rem 1.3rem 1.5rem 0;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.vpj-case .learning:not(:first-child) {
  padding-left: 1.3rem;
}

.vpj-case .learning:last-child {
  border-right: 0;
}

.vpj-case .learning span {
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 900;
  color: var(--case);
}

.vpj-case .learning h3 {
  margin: auto 0 0;
  font-size: clamp(1.7rem, 2.7vw, 3.3rem);
  line-height: 0.95;
  letter-spacing: -0.05em;
}

.vpj-case .source-note {
  margin-top: 1.25rem;
  color: rgba(255, 255, 255, 0.55);
  font-size: 0.75rem;
  line-height: 1.4;
}

@media (max-width: 980px) {
  .vpj-case .topbar {
    grid-template-columns: 1fr auto;
  }

  .vpj-case .nav,
  .vpj-case .top-cta {
    display: none;
  }

  .vpj-case .menu-toggle {
    display: block;
    justify-self: end;
  }

  .vpj-case .nav.is-open {
    display: flex;
    position: fixed;
    inset: 82px 0 auto;
    height: calc(100svh - 82px);
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    padding: var(--pad);
    background: var(--ink);
    color: white;
    font-size: 2.4rem;
    gap: 1.2rem;
  }

  .vpj-case .hero-bottom,
  .vpj-case .section-head,
  .vpj-case .insight-grid,
  .vpj-case .challenge-layout,
  .vpj-case .shift-grid {
    grid-template-columns: 1fr;
  }

  .vpj-case .paradox {
    grid-template-columns: 1fr;
  }

  .vpj-case .diagnosis-grid {
    grid-template-columns: 1fr;
  }

  .vpj-case .audience-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .vpj-case .audience-card:nth-child(2) {
    border-right: 0;
  }

  .vpj-case .audience-card:nth-child(-n + 2) {
    border-bottom: 1px solid var(--line);
  }

  .vpj-case .campaign-proof {
    grid-template-columns: 1fr;
  }

  .vpj-case .shift-grid .shift-stat {
    position: static;
  }

  .vpj-case .learning-strip {
    grid-template-columns: 1fr;
  }

  .vpj-case .learning,
  .vpj-case .learning:not(:first-child) {
    min-height: 190px;
    padding: 1.2rem 0 1.4rem;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .vpj-case .project-meta {
    max-width: 650px;
  }

  .vpj-case .insight-index,
  .vpj-case .sticky-copy {
    position: static;
  }

  .vpj-case .system-points {
    grid-template-columns: repeat(2, 1fr);
  }

  .vpj-case .system-point:nth-child(2) {
    border-right: 0;
  }

  .vpj-case .system-point:nth-child(-n + 2) {
    border-bottom: 1px solid var(--line);
  }

  .vpj-case .touchpoint-head,
  .vpj-case .results-intro {
    align-items: flex-start;
    flex-direction: column;
  }

  .vpj-case .metrics {
    grid-template-columns: repeat(2, 1fr);
  }

  .vpj-case .metric:nth-child(3n) {
    border-right: 1px solid rgba(255, 255, 255, 0.3);
    padding-left: 0;
  }

  .vpj-case .metric:nth-child(3n + 2) {
    padding-left: 1.5rem;
  }

  .vpj-case .metric:nth-child(even) {
    border-right: 0;
    padding-left: 1.5rem;
  }

  .vpj-case .metric:nth-child(odd) {
    padding-left: 0;
  }

  .vpj-case footer {
    grid-template-columns: 1fr auto;
  }

  .vpj-case footer .socials {
    display: none;
  }
}

@media (max-width: 640px) {
  .vpj-case .topbar {
    height: 68px;
  }

  .vpj-case .topbar .brand {
    width: 164px;
  }

  .vpj-case .nav.is-open {
    inset: 68px 0 auto;
    height: calc(100svh - 68px);
  }

  .vpj-case .hero {
    padding-top: 84px;
    min-height: auto;
  }

  .vpj-case .eyebrow span:last-child {
    display: none;
  }

  .vpj-case .hero h1 {
    font-size: clamp(3.2rem, 15.7vw, 5.6rem);
    line-height: 0.88;
    letter-spacing: -0.07em;
  }

  .vpj-case .hero-bottom {
    grid-template-columns: 1fr;
    padding-bottom: 0;
  }

  .vpj-case .project-meta {
    grid-template-columns: 1fr 1fr;
  }

  .vpj-case .hero-art {
    padding-inline: 0.75rem;
  }

  .vpj-case .scroll-note {
    display: none;
  }

  .vpj-case .copy-grid,
  .vpj-case .insight-copy {
    grid-template-columns: 1fr;
  }

  .vpj-case .paradox-panel {
    min-height: 420px;
  }

  .vpj-case .audience-grid {
    grid-template-columns: 1fr;
  }

  .vpj-case .audience-card,
  .vpj-case .audience-card:not(:first-child) {
    min-height: 190px;
    padding: 1.15rem 0 1.4rem;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .vpj-case .portfolio-card {
    margin: 0.7em;
  }

  .vpj-case .section-head {
    gap: clamp(2rem, 7vw, 0.5rem);
  }

  .vpj-case .diagnosis-card {
    min-height: 300px;
  }

  .vpj-case .system-points {
    grid-template-columns: 1fr;
  }

  .vpj-case .system-point,
  .vpj-case .system-point:not(:first-child) {
    min-height: 130px;
    padding: 1.15rem 0 1.4rem;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .vpj-case .gallery .half,
  .vpj-case .gallery .third {
    grid-column: span 12;
    aspect-ratio: 16/10;
  }

  .vpj-case .portfolio-grid,
  .vpj-case .campaign-grid {
    grid-template-columns: 1fr;
  }

  .vpj-case .campaign-grid .image-card:nth-child(3) {
    grid-column: auto;
  }

  .vpj-case .metrics {
    grid-template-columns: 1fr;
  }

  .vpj-case .metric,
  .vpj-case .metric:nth-child(3n),
  .vpj-case .metric:nth-child(3n + 2),
  .vpj-case .metric:nth-child(even),
  .vpj-case .metric:nth-child(odd) {
    min-height: 230px;
    padding: 1.35rem 0 1.6rem;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.3);
  }

  .vpj-case .closing-bottom {
    grid-template-columns: 1fr;
  }

  .vpj-case .next-button {
    justify-self: end;
  }

  .vpj-case footer {
    grid-template-columns: 1fr;
  }

  .vpj-case footer .copy {
    justify-self: start;
  }

  .vpj-case .section {
    padding-block: clamp(1.5rem, 2vw, 1rem);
  }

  .vpj-case .system-point h3 {
    font-size: 1rem;
    margin: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  .vpj-case *,
  .vpj-case *::before,
  .vpj-case *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .vpj-case .hero h1 .line > span {
    transform: none;
  }
}

.vpj-case {
  padding-top: 0;
}

.vpj-case .shell {
  max-width: none;
  margin-inline: 0;
}