Pouch to premium bottle.
Offer sticker removed. Product photography elevated to premium almond-milk positioning.
150–300%sales growth post relaunchAachi Masala · Packaging Strategy
From offer-dependent to market-defining.
01 · The brief
Product quality was not the problem.
Good food was being judged by commodity-level packaging.
Aachi came to UDM with a product innovation challenge, not a design brief. Their products were authentic, regionally rooted and shaped around real consumer preference. The shelf, however, was only identifying the product—not selling the belief.
02 · Our role
Win the point of purchase in three seconds.
UDM's role was not to make Aachi look better. It was to make consumers believe what Aachi stood for.
“The Mother of Good Taste” defined by UDM became the strategic position anchoring colour architecture, product photography and SKU differentiation—turning care, ingredient quality and recipe authenticity into visible value on shelf.
Consumers stopped expecting offers. They started expecting quality.
The packaging system shifted the conversation from price sensitivity to value perception—giving each range a stronger reason to be chosen before the pack was even opened.
03 · The system
One brand. Many categories. Clear navigation.
Range architecture made every SKU easier to understand, easier to find and harder to ignore.
Premium occasion cues for Royal desserts. A black master system for 25+ biryani variants. Colour-coded paste packs. Structural packaging engineered for shelf presence, grip and stacking.
04 · The proof
Packaging became a commercial weapon.
The case-study source reports 150–300% sales growth after relaunch for three major ranges, while the export Biryani system generated orders before launch.
Generic to festive premium.
“Royal” naming, gold palette and occasion-relevant photography created a more premium buying cue.
150–300%sales growth post relaunchOne SKU became three.
Ginger, Garlic and Ginger Garlic with colour-coded range architecture and a spout-pack format.
150–300%sales growth + expanded shelf space25+ variants built as one system.
Full range architecture was designed before manufacturing began for the export market.
6 containerspre-ordered on packaging mockups before product launch
05 · Structural thinking
Not every packaging problem is a graphic-design problem.
For Badam Drink Mix, UDM worked through the pack itself: form, cap, grip, stacking and brand visibility.
The process moved from block concepts to detailed material rendering and then to production-ready 3D CAD and sleeve artwork—treating packaging as an engineered brand asset.
06 · The bigger picture
14 years of ensuring that packaging was never a liability.
Aachi started working with UDM at approximately ₹400 Cr turnover. The case study estimates the brand today at ₹2,000 Cr+ and present across 56 countries.
UDM does not claim credit for Aachi's overall growth. The specific claim is simpler: across new products, relaunches and new markets, packaging consistently supported the business instead of holding it back.
What UDM actually delivers
Vision, not just Design.
We respond with a commercial vision of what the packaging could become—and then execute against it.
Range Architecture.
We build consumer-navigable, colour-coded SKU systems that create coherence and stronger shelf presence.
Category Leadership.
The measure is not only whether the client likes the design. It is whether the market begins to follow it.
The relationship
14+ years. 400+ products. 56 countries.
A long-term packaging partnership across SKUs, markets and relaunches—built around one belief: packaging should make the product easier to choose.
14+years of partnership
400+products designed
56countries reached by Aachi
6export containers pre-ordered on mockups
Aachi's overall business growth is contextual proof, not an attribution claim by UDM. Product-level performance figures above are reproduced from the supplied Aachi–UDM case study.